Wallace InstrumentsManufacturing and Engineering2026
Wallace Instruments
A complete redesign and bespoke WordPress build for a precision instrument maker trusted for over 75 years: product catalogue, certified agent directory and customer hub.
Wallace Instruments have been making precision testing instruments for the rubber and plastics industry for over 75 years. Their customers run from natural rubber producers in equatorial countries to high-tech aerospace manufacturers. Every one of them buys on accuracy.
The website needed to catch up with the instruments. The catalogue is the heart of the business, quotation is the conversion that matters, and a worldwide network of certified agents handles sales and servicing locally. The new build puts all three to work.
The brief
- A product catalogue that does the selling groundwork: specifications, imagery and downloads in one place.
- A route to quotation from every product page.
- The certified agent network made genuinely useful, routed by country.
- Content the in-house team can run without a developer.
The homepage, before and after. Drag to compare.
The build
A bespoke WordPress block theme, written for this catalogue and nobody else’s. Thirteen bespoke blocks carry the editorial system: tabs, timelines, FAQs, glass panels, featured products and an agent directory among them. The team assembles pages from a kit designed for their content, not a page builder fighting it.
Four decisions on the homepage, marked.
- 1 Quotation basket
- 2 Product Finder
- 3 The instruments lead
- 4 Eight categories, one glance
The catalogue holds 21 instruments across eight categories, from ageing ovens to viscosity testing. The Product Finder takes a buyer from property to instrument in two choices.
Wallace sells worldwide through certified agents. The directory routes each enquiry to the right regional contact by country, so a buyer in Vietnam and a buyer in Ohio both reach someone who can actually help, first time.
The benchmarks
The standard this build is held to. Launch targets, confirmed by measurement when the site ships.
0.8 s
largest contentful paint
280 KB
median page weight
140 ms
time to first byte
The outcome
The catalogue now does the selling groundwork. Quotation is one step from every product. The agent network is a working feature, not a PDF. The team publishes insights, products and support content themselves.
Planning a rebuild?
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