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The Public Sector ChallengePublic sector2024

Public Sector Challenge

A visual identity and fundraising website for the Public Sector Challenge, which brings public sector staff and private sector partners together to raise money for Cancer Research UK.

Client
The Public Sector Challenge
Sector
Public sector
Year
2024
Scope
Visual identity, print, website design and build
Open laptop showing the homepage of the Public Sector Challenge website where it describes the challenge and encourages people to register

The Public Sector Challenge brings public sector staff and their private sector partners together to take on a challenge and raise money for Cancer Research UK. It was founded by Jonathan Stephenson, chief executive of Brentwood Borough Council and Rochford District Council.

The plan for 2024 was to go bigger and raise more than before.

To do that, the challenge needed its own visual identity, materials to carry it, and a website to support marketing, fundraising and organisation.

The identity

In the run-up to the challenge the priority is awareness, so the identity had to stand out across social media, in print and on merchandise worn by participants. We built it on a bright, fresh colour palette: blue and white at its heart, to keep information easy to digest, with a bold pink gradient to inject energy.

Postcard for the 2024 Public Sector Challenge, blue and white with a pink gradient band, partner logos and a QR code to join
Roll-up banner for the Public Sector Challenge outside an office, asking if people are ready to take up the challenge, with the Cancer Research UK logo

The website

The site had to be both inspirational and informative. It is designed to engage and to be easy to navigate, with prominent calls to action that lead people to find out more and register to take part.

Open laptop showing the homepage of the Public Sector Challenge website where it describes the challenge and encourages people to register

It also handles the practical side of taking part:

  • Participants pay their entry fee online through PayPal and select their clothing
  • Each participant gets a profile where they can tell their own story
  • Profiles link out to personal fundraising pages

The site is live at publicsectorchallenge.co.uk.

What the client said

It was a project with a tight timeframe and minimal resources available from us as the client, but the team smashed it and provided a great platform for the challenge that is easily navigated now by the team supporting the Public Sector Challenge. I would highly recommend Kat and the team.

Jonathan Stephenson, founder of the Public Sector Challenge and CEO of Brentwood Borough Council and Rochford District Council

Planning something similar?

Tell us what you need and we will set out how we would approach it.

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