Atlantic PartnershipPolicy and public discourse2025

Atlantic Partnership

A website redesign for the Atlantic Partnership, the non-partisan organisation educating the public on international political and economic issues since 2001.

Client: Atlantic Partnership
Sector: Policy and public discourse
Year: 2025
Scope: Website redesign

The Atlantic Partnership is a non-partisan organisation that educates the public on international political and economic issues, with a particular emphasis on transatlantic relations. First established in 2001, they bring over two decades of experience, insight and knowledge to the work.

At the end of 2025 they commissioned us to redesign their website.

The brief

Their existing site was clean and functional, but dated in feel. It no longer represented the organisation accurately, and it was not helping them meet their goals. The design needed updating: a more credible first impression, and content that is easier to explore and digest.

Before and after of the Atlantic Partnership homepage: a plain page with one small photo, then the redesign with a full-width hero over US and UK flag imagery

The approach

This was not a dramatic rebrand, and it did not need to be. The job was to take care of the fundamentals: thoughtful, carefully delivered web design. We introduced a clean, structured layout that lets the content lead, and kept the visual language deliberately restrained, pared back while still confident.

The build

Articles are the heart of the site, so we refined hierarchy, spacing and typography until readers can quickly scan, find and read what matters to them. Events moved from a plain text list to a clear grid of cards with photographs and dates.

Before and after of the Atlantic Partnership events page: a plain text list of events replaced by a grid of cards with photographs and dates

Taking care of the fundamentals means the details matter. Behind the scenes we resolved technical issues, including broken embedded elements. The map on the contact page had stopped loading and showed visitors an error; it now works exactly as they expect.

Before and after of the Atlantic Partnership contact page: the old page with a failed map embed showing an error message, the new page with a working map beside the enquiry form

The outcome

The result is a refreshed, strengthened and more user-friendly website that better reflects the organisation behind it: modern and professional, with a clearer structure and improved readability.