Journal
What is E-E-A-T? If you’ve started exploring SEO, you might have come across the term E-E-A-T (Experience, Expertise, Authoritativeness and Trust) in relation to something you need your…
What makes a good homepage? A practical guide for businesses Beautiful when done right but harder than it often looks, what should you feature on your homepage for…
Updated April 2026 SEO strategy: a practical framework to achieve long term growth A website is a significant investment, once launched you want to be able to generate…
Every SEO expert and search engine marketer has been talking about Google Panda lately. But just what is it, and how does it effect you as a business…
Don’t get caught out by Google Penguin This is about Google Penguin and what you can do about it if you believe you’ve been affected. Google is a…
Last updated: October 2025 It was 2013 when we at Rubber Duckiee first put together a guide in response to: ‘How does Google rank websites?’ The pace of…
Social networks have transformed businesses in a way nobody could have predicted. They provide for wonderful marketing opportunities and allow a business to reach a larger number of…
You’ve got a great product, an attractive website and interesting content. That’s enough to attract customers and sales, right? Not really! The “if I build it they will…