Exhibition Design: How to get your prospects to stop & engage
Exhibition Design: A Guide Exhibitions demand you grab the attention of someone on the move. Not only that but someone who is surrounded by others trying to do…
Journal
Graphic Design
What is typesetting and what role does it have in publication design?
Typesetting is at the heart of what we do when it comes to publication design, whether that be for annual reports, policy papers or brochures. No matter whether…
Why is consistency in branding so important?
Corporate branding – how to get ahead ‘Can we tweak it just this once?’ ‘For this event / campaign / brochure maybe we could mix things up a…
How to lay out your copy to best effect
Central to how a good graphic designer works is their knowledge about how information is absorbed. People process what they read in print differently to what they read…
Hire (and pay) a pro designer or DIY?
Hiring a Graphic Design Agency: The Business Benefits In a tough economic climate, (when is it not though?) and with an abundance of AI driven software promising miraculous…
How to give feedback
How to give feedback on graphic design There’s a reason words like ‘journey’ and ‘process’ are often used in conjunction with the word ‘creative’. Getting from the first…
Making your work readable and legible
Readability and legibility – getting your message out there successfully As a graphic design company readability and legibility are two key ways we assess work, they’re also core…
Does your marketing need different colours for different generations?
Age and the impact of colour in marketing To set the scene a brief history of thinking on colour: Over 2000 years ago now, as the Smithsonian sets…
Using icons and infographics to boost your marketing
If your organisation produces reports, large volumes of content, or complex data sets (or all three) then icons and infographics can make a big difference in how easily…
Typography in design: a practical guide for organisations
What is typography? And what does it mean for your brand and project? Typography is one of those design decisions people rarely notice when it’s working well(unless of…